Our talent pool is a carefully cultivated mix of seasoned vets and ambitious young professionals.
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Staff Menu

Brian Sockin
President / CEO

Darlene Genander
VP of Sales

Nick Calautti
VP Technology

Jennifer Homan
Project Management

Denise Lincon
Creative Services

Laura Shiels
Sr. Account Manager

Kyrie Heilman
Accounts & Development

Jim Zidar
Financial Manager

Jill Hiatt
Assoc. Project Manager

Our People

Our people are CoOption's greatest asset. Our talent pool is a carefully cultivated mix of energetic, seasoned CPG client and agency vets, blended with young, ambitious local talent that we nurture from college internship positions.

Brian Scott Sockin

President / CEO

M.B.A. Marketing, Wharton School of Business
B.A. Psychology, Binghamton University

  • Colangelo Marketing Group Co-Founder / CEO
  • Alba Kids Agency SVP Business Development
  • Kraft Foods Brand Manager & New Product Development Manager
  • Nortel Networks Marketing Manager
  • Author of 7 published books including The Pocket Marketer (Warner Books)

Darlene Genander

Vice President of Sales

M.A., Fairfield University
B.S. Business/Marketing, University of Connecticut

  • CoOptions VP Sales, Director of Business Development, Sr. Account Director
  • Proctor & Gamble Territory Mgr./Sales
  • Kraft Foods Sales

Nick Calautti

VP Technology at CoOptions, Inc.
Founder and President of CELLC

Applied Science, SUNY, Hudson Valley, New York campus

  • 29 years in the telecommunications industry
  • New product development and network design
  • Worked with Nortel, Illuminet, Ulticom and Telecom Technologies.
  • Co-founder of TekVizion PVS Inc.

Jennifer Homan

Director of Project Management

A.A.A., Graphic Design, Pennsylvania College of Technology, Penn State

  • Scienta HealthCare Education Program Manager
  • OptumHealth Education Program Director and Producer
  • Penn State Sr. Promotions Associate
  • Barash Group Sr. Graphic Designer

Denise Lincon

Director of Creative Services

B.F.A., Kansas City Art Institute

  • Lenovo Sr. Design Manager, Corporate Identity and Marketing Strategy
  • Spectrum Brands Director Creative Services
  • Remington Products Director Creative Services
  • Conair International Creative Supervisor
  • General Electric Creative Coordinator

contact Laura Shiels

Laura Shiels

Senior Account Manager
contact Kyrie Heilman

Kyrie Heilman

Account Manager & Development Associate
contact Jim Zidar

Jim Zidar

Financial Manager
contact Jill Hiatt

Jill Hiatt

Associate Project Manager

Boris

CFO (Chief Feline Officer)

Natasha

CFO (Chief Furball Officer)