CoOptions Shopper Marketing has an exclusive partnership with a variety of co-op programs with these business partners.

Our clients are the cement in our Power in Partnership^TM foundation.

As a partnership marketing based company, CoOptions and The Sampling Store^TM have had the privilege of working with hundreds of consumer packaged goods and service brands, advertising, promotion and media agencies and non-profit organizations.

Become a Partner. Feel the Power. Use our contact form to Contact us or email sales@cooptions.com.

Find out more at CoOptions Shopper Marketing Partners.

Our new website is up at www.cooptions.com. Learn about our company and how we can help your business.

With new sections on our Company, Our Culture, and the power of CoOptions Shopper Marketing and how we can work together to build your business.

Visit www.cooptions.com and learn how to maximize your business’ reach by combining your power with ours.

The Sampling Store^TM is the new brand in sampling and your One-Stop-Shop for all your sampling needs. Each brand has its own unique DNA, including consumer profile and target, positioning and benefit set.

We deliver sampling solutions based on these factors and your budget, which includes our signature conversion and ROI research.

Visit The Sampling Store to find out more.

The Sampling Store^TM, our Shopper Marketing sister-division, is the “Life” side of our Life-to-Shelf^TM business model.

The Sampling Store^TM uniquely owns and/or represents thousands of Lifestyle venues and activation touchpoints through which we’ve delivered more than a half Billion samples over the past 15 years.

Sampling to shoppers and consumer households within a 3, 5, 7 mile geo-radial spread from retailer stores is a powerful way for brands and retailers to generate trial and drive local store foot traffic collaboratively.

We build millions of life touches through our proprietary and represented networks, including our own Yoga & Pilates and Campus Fitness Networks, the HealthMonitor® Network of 300,000 physicians, VRN Affluent Shopper Network or other Sampling Store exclusive lifestyle channels.

The Sampling Store^TM offers a full spectrum of sampling solutions either for stand-alone trial or as Life-to-Shelf^TM retailer specific Shopper Marketing campaigns:

  • Low-cost turn-key themed co-op and live tour sampling

  • Semi-custom-solo sampling via our proprietary networks
  • Full-custom solo sampling via complimentary brands and custom-developed networks
  • Multi-tactic sampling campaigns

Visit The Sampling Store to find out more.

Life to Shelf^TM

Life-to-Shelf^TM is a powerful next level approach to shopper marketing, grounded in the premise that the way consumers use products should be connected to their lives in real and relevant ways.

This approach allows retailers and brands to anchor themselves throughout the purchase cycle – not just at home in front of the TV or at the shelf.

For example, if a brand and retailer want to build a rapport with Diabetic consumers, why leave out the trusted Endocrinologist or Diabetes Educator?

If a brand and retailer want to attract and retain sports enthusiasts in the community, what better way then to engage with them at retailer sponsored grass roots sporting events with local sporting goods store support? The net result?

Out-of-store lifestyle assets provides a vehicle for brands and retailers to step up their collaborative shopper marketing plans – a powerful engine for building sales, usage and loyalty. We coined this integration of retailer, brand and lifestyle assets Life-to-Shelf^TM Shopper Marketing, and it’s what we do best.

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Our Company

At CoOptions, we believe and practice the Power in Partnership^TM – in our daily work, when collaborating with our clients and while managing our external vendors. Our business environment is one of open exchange across levels and functions, creating a powerful and dynamic environment where creativity and strategic thinking sync up.
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CoOptions was founded in 1993 by CPG marketing and sales executives in Fairfield County, Connecticut, our office on the Post Road in Darien during our first 10 years of operation. CoOptions built its early foundation on partnership marketing and strategic tie-ins, establishing numerous relationships across consumer industries and categories.

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Our people are CoOption’s greatest asset. Our talent pool is a carefully cultivated mix of energetic, seasoned CPG client and agency vets, blended with young, ambitious local talent that we nurture from college internship positions.
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After all, the point is purchase.
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