TENA® 2015 Themed On-Pack Co-Ops
New for Walmart stores, the TENA® Serenity protective pads is hosting three themed on-pack/content booklets. This program is offered free to strong brands that fit each thematic and align with the TENA brand
WHO: TENA® Light Bladder Leakage (LBL) Pad and Liner products, targeting three core brand shopper bases in three optimal windows (see below).
WHAT: Multi-brand, promotional IRC booklet (approx. 2”x2”) with double-sided coupons on 92,500 TENA® Packages for each themed execution. IRCs onserted in-store by merchandisers. Category exclusive. Opt-in shopper research for all participants included.
WHERE: Approximately 3,700 WALMART® stores in Adult Care section.
- WOMEN’S CARE: April – May 2015
- NEW MOMS: June – July 2015
- DIABETES CARE: Oct. – Nov. 2015 (November is National Diabetes Awareness Month)
COST: No cost to partner brands for IRC booklet and shelf flags design, production and merchandising on-sertion (brands cover only their own coupon redemptions).