Founded in 1994, we are a partnership-focused shopper marketing firm that brings brands together to create collaborative promotions that drive incremental display, traffic, sales and usage

  • Multi-brand in/on-pack, tear pad, and other themed co-ops
  • Custom cross-promotions (coupons, recipes, samples, and other content)
  • Multi-vendor display programs
  • Retailer sponsored community events with in-store merchandising
  • Out-of-Store “Life to Shelf™” activations tied to stores


Our model is simple. We believe in Power in Partnership, that 1+1 = 3 when done right… giving our clients the opportunity to:

  • Share budgets
  • Extend promotion reach
  • Create national or account-specific shopper solutions
  • Help retailers build basket
  • Tie into retailer campaigns efficiently
  • Leverage displays and merchandising with buyers
  • Tap loyal consumer bases of partners


We offer the following services:

  • Partnership strategy & promotion planning
  • Partner solicitation, secure, and legal
  • Buyer sales support
  • In-house creative
  • Shopper research & insights
  • Logistics planning & execution

CoOptions Shopper Marketing is based in Apex, NC with regional locations in Bentonville, AR (Walmart) and Stamford, CT.