Program&Services-DiabetesPackOut-of-store Life-to-Shelf™ touchpoint activations

  • Geo-mapped lifestyle sampling and activation around key account stores with drive to specific retailer
  • Completes path to purchase from awareness to trial and conversion
  • Executed with CoOptions’ Sampling Store division (physician offices, yoga centers, college campuses, airlines, cruise lines and many other options





Retailer sponsored out-of-store events with in-store merchandising

  • Sporting and other consumer community / regional events promoted in stores and communities
  • In-store merchandising with multiple tactics to support events
  • FSI and other out-of-store support to drive event awareness, brand conversion and retailer foot traffic