Program&Services_COLEMANCoOptions “packaged” seasonal co-ops

    • In/on-pack coupons, recipes and content
    • Product samples in select programs
    • Joint POS and shared digital activations (some programs)
    • FSI and other traffic driving out-of-store media (some programs)

 

 

 

 

Program&Services-HUGGIES

Brand-driven and hosted co-ops

  • In/on-pack coupons, recipes and content
  • Product samples in select programs
  • Joint POS and shared digital activations (some programs)
  • Ties to key host brand’s drive windows (often subsidized by host)
  • FSI and other traffic driving out-of-store media (some programs)

 

 

 

Program&Services-PictureMeRetailer-driven co-ops

  • Department or footprint specific
  • Multiple offer tactics and delivery vehicles
  • Typically seasonal or occasion-driven themes

 

 

 

 

 

 

 

Program&Services-ScriptoDisplay based co-ops

  • Tear pad and take-one coupons, recipes and content
  • Themed displays with brand ID
  • Typically merchandised around key seasonal drive windows
  • Coming Soon: multi-vendor display programs

 

 

 

 

 

Program&Services-FoodLionPrivate label driven co-ops

  • Coupon / recipe on-packs
  • Dry goods, dairy, produce, meats, dry goods
  • Individual brand IRCs or shared themed on-packs
  • Display based themed co-ops driven by a retailer private label brand