CoOptions Health & Wellness Marketing was launched in the Spring 2014 to meet growing shopper and consumer needs and the proliferation of products in the marketplace to meet them. The Health & Wellness group focuses on in-store shopper marketing and out-of-store lifestyle activations that cover a range of programs in two core areas:
Condition-based for patients and their families; and
Preventive to the general population in key seasonal / calendared health windows.
Our professional health care provider network, ACCESS HEALTH, gives brands direct access to more than 200,000 physicians and health care professionals, with geo-mapped “life-to-shelf™” store surrounds to drive retail foot traffic and brand conversion with clinically vetted content.
Our lifestyle networks include the Yoga Studio Network™ of 2,600+ yoga studios (in partnership with leading industry voice, YOGA JOURNAL), our Campus Sports & Fitness Network™ and other touchpoints.
Our in-store shopper marketing activations and retailer-sponsored events (e.g., annual Publix® A1A Marathon & Health Expo) provide brands with turnkey and custom solutions to activate shoppers, drive traffic to store and shelf, and generate incremental merchandising and sales at POS.
Consumer / shopper research and multi-level compliance measures and are baked into every program we execute, using Juster Scale based conversion metrics and longitudinal follow-up surveys, generating insights that can be leveraged with buyers.